Last Thursday, July 7th, Bitly turned three years old! Jay and I travelled up to New York to the Betaworks office to celebrate with the Bitly team and to further mark the event, I baked a whole lot of Oreo Stuffed Brownie Bits. Over 100 of those little devils! Oh, and that is “Bits” not “bites”. Get it….bits for Bitly? Anyway…I’m sure by now many of you are wondering “What in the world is Bitly?” Bitly is a URL shortener which allows its users to not only shorten their long URL’s, which is very important in these days of 140 character tweets, but also aids them in sharing and tracking their links. Furthermore, it allows them to view complete, real-time traffic and analytics data as well. You may have noticed “Bit.ly” if you use Twitter, but Bitly also powers more than 10,000 custom short URL’s. So if you see a short URL, Bitly is most likely behind it.
My husband is the Architect for Bitly, and wrote the first rev of the product three years ago, hence our inclusion in the festivities, which were held at Madam Geneva’s on Bowery and Bleeker. Madam Geneva, which was named for the 18th Century English slang for Gin, is a hip bar and lounge with a speak-easy vibe located adjacent to the Double Crown restaurant.
They serve a tasty specialty cocktail which consists of your choice of several different jams or preserves served over ice with gin or vodka. Yummy!
We had a great time and I’m delighted to say folks seemed to enjoy my Oreo Stuffed Brownie Bits. I think they were a perfect treat for a Bitly-centric party, compact – like their URL’s – but packing a powerful punch! The mini Oreo cookies do get a bit softer during baking, but still provides a nice crunchy contrast to the gooey, fudgy brownie surrounding it. Not everyone in the office knew that a mini Oreo was secreted away in the middle of those little morsels, so it was quite amusing to occasionally hear after someone’s first bite, “Oh my God…there’s a freakin Oreo in here!”
I adapted this recipe from an Oreo-Stuffed Brownie recipe on Sing For Your Supper. They made regular sized brownies with their favourite King Arthur Flour Brownie recipe (now a favourite of mine as well) and stuffed them with full-sized double stuff Oreo’s. As mentioned, I was looking for a smaller, easily portable treat, so I opted to make individual, mini cupcake -like treats.
However, if you’d rather super-size your brownies, that is definitely an option. Just use full sized Oreos, full sized chocolate chips, a 9×13 pan and bake them for about 35-40 minutes. No matter what the size, these guys are addictive! Make some today!
Oreo Stuffed Brownie Bits
Recipe adapted from Sing For Your Supper
Makes 48 oreo stuffed brownie bits
1 cup (2 sticks) unsalted butter
2 1/4 cups sugar
4 large eggs
1 1/4 cups cocoa powder
1 teaspoon salt
1 teaspoon baking powder
1 teaspoon espresso powder, optional
1 tablespoon vanilla extract
1 1/2 cups flour
1 cup mini chocolate chips
1 package mini oreo cookies
Preheat the oven to 350 degrees. Line a mini muffin pan with mini cupcake liners or lightly grease each well of the pan.
In a medium-sized microwave-safe bowl, or in a saucepan set over low heat, melt the butter, then add the sugar and stir to combine. Return the mixture to the heat (or microwave) briefly, just until it’s hot, but not bubbling; it’ll become shiny looking as you stir it. Heating the mixture a second time will dissolve more of the sugar, which will yield a shiny top crust on your brownies.
While the sugar heats a second time, beat the eggs, cocoa, salt, baking powder, espresso powder, and vanilla until smooth. Add the hot butter/sugar mixture, stirring until smooth.
Add the flour and chips, again stirring until smooth.
Using a small cookie scoop, fill the scoop halfway with the brownie batter. Place batter in the bottom of each muffin well. Place one mini Oreo cookie on top of the batter in each of the muffin wells. Top each Oreo with another one half cookie scoop of batter. Bake for about 18 minutes, until a cake tester inserted into the center comes out clean. Cool the brownie bits for at least 10 minutes before serving.